Who wins: Rural Agriculture or Mobile Sector?

Is rural agriculture a big business opportunity for the mobile industry or the mobile industry is a big business opportunity for rural agriculture? This is the question that I continue to grapple with as I browse through presentations at the mAgri event during the just ended GSMA Mobile World Congress 2012 in Barcelona, Spain, and…

ICTs for “Marketing” Component of the Ag Value Chain

Markets for agricultural products is another critical component of the value chain – i.e from the time the produce is ready for harvest till it reaches the final consumer. A number of activities take place within this period from storage, processing, transportation, retail, and wholesale that add value to the produce. These value adding processes…

Mobile Agriculture to feature at the Mobile World Congress 2012

A panel on “Mobile Agriculture: The Market Opportunity” will be one of the highlights at the upcoming Mobile World Congress 2012 scheduled for Barcelona, Spain at the end of this month. This intensive panel session will cover issues on the immediate opportunities for the mobile industry to launch commercially driven services for farmers, and the…

Esoko: Partnership with MNOs for Ag. Mobile Service is a Challenge!

(Originally Posted on GBI Portal by Benjamin K Addom) A Partner Director at Esoko, Laura Drewett says one of the challenges being faced by Esoko as a technology company in developing and deploying mobile services to rural communities, is partnering with Mobile Network Operators (MNOs). Drewett was speaking at the January 06 2012 GBI TechTalk…

Nano Ganesh: A Mobile App for Remote Irrigation Control

Nano Ganesh is an innovation that is helping smallholder farmers across two Indian states to remotely turn their irrigation pumps ‘on’ and ‘off’ using their mobile phones. In an industry dominated by ringtones and games, this is a welcome move towards technology that serves development, said Vineeta Dixit, a principal consultant at the e-Governance Division…

The mFarmer Initiative: USAID joins hands with others for Ag. Devt.

The United States Agency for International Development (USAID) in collaboration with Bill and Melinda Gates Foundation (BMGF) and GSMA have launched a global initiative to facilitate the rapid scaling of the use of mobile phone networks to provide poor farmers with valued agricultural information. The mFarmer Initiative aims at developing a global, shared database of…