The agriculture and food security value chain system is known for its complexity with varied actors at various levels interacting among themselves and with their external environment to provide sustainable food security situation across the world. In this complex system, the key for success depends on how well the value chain actors collaborate and coordinate…
Tag: Marketing
ICTs for “Marketing” Component of the Ag Value Chain
Markets for agricultural products is another critical component of the value chain – i.e from the time the produce is ready for harvest till it reaches the final consumer. A number of activities take place within this period from storage, processing, transportation, retail, and wholesale that add value to the produce. These value adding processes…
Digitalisation and Smallholder Agriculture 