A panel on “Mobile Agriculture: The Market Opportunity” will be one of the highlights at the upcoming Mobile World Congress 2012 scheduled for Barcelona, Spain at the end of this month. This intensive panel session will cover issues on the immediate opportunities for the mobile industry to launch commercially driven services for farmers, and the…
Tag: MNOs
Reflections on mAg. Services: Mistakes and Pitfalls of MNOs/NGOs
NB: This is my personal analysis of contributions to question six from the forum. This post is the final in series of six, analyzing each of the six forum questions that were discussed. Question 6: What are some of the common mistakes or pitfalls mobile operators or NGOs run into when developing these services? Below…
Reflections on mAg. Services: Financial Sustainability
NB: This is my personal analysis of contributions to question four from the forum. This post is the fourth in series of six, analyzing each of the six forum questions that were discussed. The fourth question for the forum was about financial sustainability. With a thorough discussion on partnership models in question 1, the focus…
Reflections on mAg. Services: Is there a Business Case for Serving Farmers?
NB: This is my personal analysis of contributions to question three from the forum. This post is the third in series of six, analyzing each of the six forum questions that were discussed. Following the first two discussions on partnerships and scale, the third discussion was based on justifying a business case for investing in…
Reflections on mAg. Services: Barriers to Scale
NB: This is my personal analysis of contributions to question two from the forum. This post is the second in series of six, analyzing each of the six forum questions that were discussed. One of the objectives of the mFarmer Initiative is to drive scalable, replicable and commercially successful mobile agricultural solutions that bridge the…
Reflections on mAg. Services: Partnerships Between MNOs and APs
NB: This is my personal analysis of contributions to question one from the forum. This post is the first in series of six, analyzing each of the six forum questions that were discussed. Partnership, being one of the key criteria for selecting mFarmer Fund beneficiaries, the introductory question (below) for the forum was about partnership….
Reflections on Mobile Agriculture Services: Blog Series
The mFarmer Initiative, a partnership between GSMA, USAID and Bill & Melinda Gates Foundation (BMGF) in collaboration with e-Agriculture, initiated an online discussion late November to early December 2011. The 2-week forum which was organized around six main questions, touched on critical issues from partnerships, barriers to scale, business cases/models, content, and mistakes committed by…
Digitalisation and Smallholder Agriculture 